Welcome to the Hawaiian shirt blog, archive and news resource. Aloha shirts are a reflection of the Hawaiian culture and the broader world. For example, the rise and fall of the famous 'pinup' theme shirts that gain popularity during times of war or national strife.
Aloha shirts are considered by their many ardent fans as wearable pieces of art. Hawaiians see them as a source of historic culture. There have even been some public exhibits of historical vintage shirts. We also offer vintage shirts from our own private collection, please see the links below.
Are you a blogger? We are always looking for guest bloggers to write an article or two.
If you are looking for something to wear, see what is for sale at our Hawaiian shirt store. You will find great prices on some very nice shirts.
Say Aloha to the Hawaiian Shirt Different Scene (blog) Once seen as a colourful overbearing print shirt the middle age man would wear with socks and sandals on his Summer holiday abroad to mainland Spain or the Balleric Islands, the Hawaiian shirt is now making a fashion come back. Forget about all the …
Aloha! The Hawaiian shirt is back (again) Perth Now According to local retailer Nick Sheppard, the Hawaiian shirt's return to cool is off the back of the Mad Men craze. "It's what Don Draper would wear if he were on holiday," Mr Sheppard said. And it won't be just eccentric Uncle Ted wearing them loud …
I want to introduct something about Brusscamaro-Vintage Retro Shirts. BRUSSCAMARO-VINTAGE ITS MADE BY AND FOR THOSE PEOPLE WHO VALUE THE URBAN ,EXCLUSIVE AND CREATIVE CLOTHES CONCEPT. USING HIGH QUALITY FABRICS AND HANDMADE MANUFACTURING WE CREATE A UNIQUE PRODUCT WITH AN EXCELENT AND VERY COMPETITIVE PRICE FOR THE MARKET. THIS ALLOWS YOU TO HAVE A PREMIUM PRODUCT WITH AN EXTRA VALUE: HOTSTAMPS & IMAGES ARE CREATED ONE BY ONE AS A SINGLE HANDMADE PIECE. THIS WAY WE CAN AVOID A SERIAL PRODUCTION WICH IS AGAINST OUR BRAND CONCEPT. AS A PART OF OUR COMMERCIAL EXPANSION WE ARE LOOKING FOR NEW SALES MARKETS FOR OUR PRODUCTS. WE ARE NOW DEVELOPING URBAN SHIRTS WITH THE BRAND REPRESENTATIVE PATCH AND IMPORTED COLLECTION IMAGES AND HOT STAMPS ON IT.
Typical example of a vintage aloha shirt, circa 1960s. Bright colors and Polynesian-themed motifs characterized the best vintage aloha attire. The Aloha shirt is a style of dress shirt originating in Hawaii. It is currently the premier textile export of the Hawaii manufacturing industry. The shirts are printed, mostly short-sleeved, and collared. They usually have buttons, sometimes as a complete button-down shirt, and sometimes just down to the chest (pullover). Aloha shirts usually have a left chest pocket sewn in to make the printed pattern continuous. Aloha shirts may be worn by men or women; women’s aloha shirts usually have a lower-cut, v-neck style. The lower hem is straight, as the shirts are not meant to be tucked in. Aloha shirts exported to the mainland United States and elsewhere are called Hawaiian shirts and often brilliantly colored with floral patterns or generic Polynesian motifs and are worn as casual, informal wear. By contrast, men’s aloha shirts manufactured for local Hawaiian residents are usually adorned with traditional Hawaiian quilt designs, tapa designs, or simple floral patterns in more muted colors. Aloha shirts manufactured for local consumption are considered formal wear in business and government, and thus are regarded as equivalent to a shirt, coat, and tie (generally impractical in the warmer climate of Hawaii) in all but the most formal of settings. These shirts often are printed on the interior, resulting in the muted color on the exterior, and are called “reverse print”; this is often mistaken for the shirt being worn inside-out.
The related concept of “Aloha Attire” stems from the Aloha shirt. Semi-formal functions such as weddings, birthday parties, and dinners are often designated as “Aloha Attire”, meaning that men wear Aloha shirts and women wear muumuu. Because Hawaii tends to be more casual, it is rarely appropriate to attend such functions in full evening wear like on the mainland; instead, Aloha Attire is seen as the happy medium between excessive formality and casual wear. “Aloha Friday,” a now-common tradition of celebrating the end of the workweek by wearing more casual attire on Fridays, initially grew out of an effort to promote aloha shirts.
History
Quilt made from vintage aloha shirt fabric, circa 1960s. The modern Aloha shirt was devised in the early 1930s by Chinese merchant Ellery Chun of King-Smith Clothiers and Dry Goods, a store in Waikiki. Chun began sewing brightly colored shirts for tourists out of old kimono fabrics he had leftover in stock. The Honolulu Advertiser newspaper was quick to coin the term Aloha shirt to describe Chun’s fashionable creation. Chun trademarked the name. The first advertisement in the Honolulu Advertiser for Chun’s Aloha shirt was published on June 28, 1935. Local residents, especially surfers, and tourists descended on Chun’s store and bought every shirt he had. Within years, major designer labels sprung up all over Hawaii and began manufacturing and selling Aloha shirts en masse. Retail chains in Hawaii, including mainland
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Typical example of a vintage aloha shirt, circa 1960s. Bright colors and Polynesian-themed motifs characterized the best vintage aloha attire. The Aloha shirt is a style of dress shirt originating in Hawaii. It is currently the premier textile export of the Hawaii manufacturing industry. The shirts are printed, mostly short-sleeved, and collared. They usually have buttons, sometimes as a complete button-down shirt, and sometimes just down to the chest (pullover). Aloha shirts usually have a left chest pocket sewn in to make the printed pattern continuous. Aloha shirts may be worn by men or women; women’s aloha shirts usually have a lower-cut, v-neck style. The lower hem is straight, as the shirts are not meant to be tucked in. Aloha shirts exported to the mainland United States and elsewhere are called Hawaiian shirts and often brilliantly colored with floral patterns or generic Polynesian motifs and are worn as casual, informal wear.
By contrast, men’s aloha shirts manufactured for local Hawaiian residents are usually adorned with traditional Hawaiian quilt designs, tapa designs, or simple floral patterns in more muted colors. Aloha shirts manufactured for local consumption are considered formal wear in business and government, and thus are regarded as equivalent to a shirt, coat, and tie (generally impractical in the warmer climate of Hawaii) in all but the most formal of settings. These shirts often are printed on the interior, resulting in the muted color on the exterior, and are called “reverse print”; this is often mistaken for the shirt being worn inside-out. The related concept of “Aloha Attire” stems from the Aloha shirt. Semi-formal functions such as weddings, birthday parties, and dinners are often designated as “Aloha Attire”, meaning that men wear Aloha shirts and women wear muumuu. Because Hawaii tends to be more casual, it is rarely appropriate to attend such functions in full evening wear like on the mainland; instead, Aloha Attire is seen as the happy medium between excessive formality and casual wear. “Aloha Friday,” a now-common tradition of celebrating the end of the workweek by wearing more casual attire on Fridays, initially grew out of an effort to promote aloha shirts. Contents 1 History 1.1 Aloha Week 1.2 Aloha Friday 2 Cultural impact 3 See also 4 Notes 5 References // History
Quilt made from vintage aloha shirt fabric, circa 1960s. The modern Aloha shirt was devised in the early 1930s by Chinese merchant Ellery Chun of King-Smith Clothiers and Dry Goods, a store in Waikiki. Chun began sewing brightly colored shirts for tourists out of old kimono fabrics he had leftover in stock. The Honolulu Advertiser newspaper was quick to
The Aloha Shirt is a dress shirt style that comes from Hawaii and is more commonly known around the world as a Hawaiian Shirt. Noted for their attractive floral patterns, these shirt are typically short-sleeved and collared.
“Aloha Friday” is the custom of “dressing down” on the last day of the work week and wearing a comfortable Aloha Shirt in lieu of typical business attire. While originating in the Hawaiian Islands, the idea has spread to the mainland and around the world in the more generic form of “casual Fridays” where, particularly in the summer months, employees are allowed to come to work in shorts, t-shirts and other casual attire.
The Spirit of “Aloha” is quintessentially Hawaiian and hard to define precisely. As a word it can be used to say hello or goodbye, and generally expresses love and affection. According to the old Hawaiian priests (kahunas), being able to live the Spirit of Aloha was a way of reaching self-perfection and realization for our own body and soul.
The phenomenon of wearing Casual Hawaiian Clothes to work has been immortalized by Hawaiian singers Kimo Kahoano and Paul Natto in their 1982 song, “It’s Aloha Friday, No Work ’til Monday”, still commonly heard today on Hawaiian radio.
Check out this fun video of Kimo Kahoano singing “Aloha Friday”.
As early as 1946, the Honolulu Chamber of Commerce deliberated about encouraging the wearing of more casual clothing during hot summers. But businesses were still quite conservative at the time and being of a missionary bent rejected the notion.
Later, in the early 1960′s, the Hawaiian Fashion Guild began promoting a line of more subdued designs of Aloha Shirts geared towards use in the workplace as casual business attire. In a strategy called “Operation Liberation”, the Guild gave two Aloha Shirts to all members of the Hawaii House of Representatives and the Hawaii Senate. This gambit proved successful and led to a Senate resolution that would allow “…the male populace return to ‘aloha attire’ during the summer months for the sake of comfort and in support of the 50th state’s garment industry.”
“Aloha Friday” was officially lobbied for in 1965 and accepted as a public tradition in 1966. Local history has it that Wilson P. Cannon, Jr., a Maui native who was president of the Bank of Hawaii, kicked off the tradition when he started wearing aloha shirts to the office.
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The Aloha shirt is a style of dress shirt originating in Hawaii. It is currently the premier textile export of the Hawaii manufacturing industry. The shirts are printed, mostly short-sleeved, and collared. They usually have buttons, sometimes as a complete button-down shirt, and sometimes just down to the chest (pullover). Aloha shirts usually have a left chest pocket sewn in to make the printed pattern continuous. Aloha shirts may be worn by men or women; women’s aloha shirts usually have a lower-cut, v-neck style. The lower hem is straight, as the shirts are not meant to be tucked in.
Aloha shirts exported to the mainland United States and elsewhere are called Hawaiian shirts and often brilliantly colored with floral patterns or generic Polynesian motifs and are worn as casual, informal wear.
By contrast, men’s aloha shirts manufactured for local Hawaiian residents are usually adorned with traditional Hawaiian quilt designs, tapa designs, or simple floral patterns in more muted colors. Aloha shirts manufactured for local consumption are considered formal wear in business and government, and thus are regarded as equivalent to a shirt, coat, and tie (generally impractical in the warmer climate of Hawaii) in all but the most formal of settings.[1] These shirts often are printed on the interior, resulting in the muted color on the exterior, and are called “reverse print”; this is often mistaken for the shirt being worn inside-out.
The related concept of “Aloha Attire” stems from the Aloha shirt. Semi-formal functions such as weddings, birthday parties, and dinners are often designated as “Aloha Attire”, meaning that men wear Aloha shirts and women wear muumuu. Because Hawaii tends to be more casual, it is rarely appropriate to attend such functions in full evening wear like on the mainland;[1] instead, Aloha Attire is seen as the happy medium between excessive formality and casual wear. “Aloha Friday,” a now-common tradition of celebrating the end of the workweek by wearing more casual attire on Fridays, initially grew out of an effort to promote aloha shirts.
Drawer”>http://www.himfr.com/buy-Drawer_Liners/”>Drawer LinersThe modern Aloha shirt was devised in the early 1930s by Chinese merchant Ellery Chun of King-Smith Clothiers and Dry Goods, a store in Waikiki. Chun began sewing brightly colored shirts for tourists out of old kimono fabrics he had leftover in stock. The Honolulu Advertiser newspaper was quick to coin the term Aloha shirt to describe Chun’s fashionable creation. Chun trademarked the name. The first advertisement in the Honolulu Advertiser for Chun’s Aloha shirt was published on June 28, 1935. Local residents, especially surfers, and tourists descended on Chun’s store and bought every shirt he had. Within years, major designer labels sprung up all over Hawaii and began manufacturing and selling Aloha shirts en masse. Retail chains in Hawaii, including mainland based ones, may mass produce a single aloha shirt design for employee uniforms.
In 1946, the Honolulu Chamber of Commerce funded a study of aloha shirts and designs for comfortable business clothing worn during the hot Hawaiian summers. The City and County of Honolulu passed a resolution allowing their employees to wear sport shirts from June ctober. City employees were not allowed to wear aloha shirts for business until the creation of the Aloha Week festival in 1947. The Aloha Week festival was motivated by both cultural and economic concerns: First held at Ala Moana Park in October, the festival revived interest in ancient Hawaiian music, dancing, sports, and traditions. There was a holoku ball, a floral parade, and a makahiki festival attended by 8,000 people. Economically, the week-long event first attracted visitors during October – traditionally a slow month for tourism -
Finding the perfect aloha shirt to fit your personality and have the latest beach fashion style is a challenge for many Hawaiian shirt lovers. Unless you travel to a tropical destination in the Caribbean or out in the Pacific Ocean such as Hawaii then you may have trouble discovering new styles. Luckily the internet has brought many local Hawaiian shops online so that you can find amazing selection and styles of aloha shirts.
Picking an Aloha Shirt Store
Numerous stores carry aloha shirt styles but several may not meet your expectations or over inflate the price. It is a good idea to look for stores that have been online for a while and if you can confirm they have a retail location in Hawaii then you have a much better chance of getting authenticate aloha shirts. Tropical Tantrum is a Hawaiian clothing store that has 5 retail locations and a website so they are a great option. They also have a huge selection of aloha shirts and other Hawaiian attire. You will also want to check that there is a customer service page with contact information; even better is a toll free number posted at the top of every page so you never have to dig for a way to reach a real person. Finally check the shipping options to make sure the shipping and handling charges are not too high. Many merchants will offer a low price on aloha shirt clothing but then charge high shipping to make up for price. Several online clothing stores offer flat rate shipping or free shipping on certain size orders; this is a good sign the company does not inflate shipping.
Aloha Shirt Styles
Once you locate a great online store for your Hawaiian shirts then you want to check out the style and size options. This is the most fun part of shopping online is browsing the different aloha shirt selections to find colors, patterns and sizes that fit your lifestyle perfect. When picking a style think about the colors that you like to wear along with what looks good on you. Next consider what occasion the new aloha shirt will be worn such as a wedding, luau, pool party, beach party or just everyday casual wear. Weddings and theme parties may dictate the aloha shirt contain certain colors or elements to fit in with the theme.
Sizing Up Aloha Shirts
One of the most important aspects of shopping online for clothing is ensuring the attire will be the right fit. You should check any online shop for sizing information so you know how to measure yourself. Usually you can take the sizing numbers and compare them to an existing shirt you have to determine the best size to fit you. If you have any concerns or are not sure about the sizing give customer service for the Hawaiian clothing store a call to confirm proper sizing. Talking to an actual person will help you make a decision and usually boosts your confidence to order from the online shop.
Arrival Day
Once your aloha shirt arrives in the mail you will be very excited and may end up acting like a kid on Christmas morning. It is common to open up the package and want to wear the shirt immediately. This is a good sign that you picked the right Hawaiian style but before you go out check the clothing for craftsmanship. You want to check that there are no loose strings or pattern abnormalities. Quality Hawaiian clothing stores only sell top of the line attire and rarely have defective merchandise. Occasionally even a great online store may accidentally send out less than perfect clothing. In this situation it is important to contact customer service immediately; usually you will get a replacement at no extra charge. Some even expedite shipping since you already waited for your shirt once.
Over the last century the Hawaiian shirt, also called the Aloha shirt, has become a fashion icon. One of the biggest attractions to Hawaiian shirts is the variety of themes, designs and colors, making it easy for any man to choose a shirt that fits his own distinctive individual style. Until now, however, finding the right Hawaiian shirt has been difficult for consumers unless they are sifting through the racks in a retail clothing shop near Waikiki beach, like Hilo Hattie’s. The Internet has brought a wide selection of Hawaiian shirts to the fingertips of every consumer on earth, however, sparking a comeback of the ultimate tropical casual wear.
Hawaiian shirts are not just clothing—they represent a tropical state of mind and Hawaii’s laid-back lifestyle. These colorful, floral-print shirts evoke an feeling of exotic locales, tropical sunshine, palm trees swaying in the breeze, hula girls dancing on sandy beaches, and paradise Hawaiian style. The reemergence of Hawaiian shirts in recent decades has been driven in part by the popular Casual Friday or Aloha Friday trend that encourages everyone to unwind and wear Hawaiian shirts.
The louder, bolder versions of the Hawaiian shirt are also popular as a retro style, evocative of Don Ho and Elvis Presley. In addition, Duke Kahanamoku style shirts—named for the father of modern surfing, gold-medal swimmer and one of Hawaii’s greatest heroes—also bring back the days of 60s surfing, with a variety of surfer-style prints.
Hawaiian shirts are the top textile export of Hawaii, but shirts manufactured for local residents of the Hawaiian islands present more subdued colors, Hawaiian quilt designs, Polynesian motifs, and simple patterns. In fact, some of the local Hawaiian shirt styles are actually printed on the interior of the shirt, to mute the colors. In contrast to the informal feel the Hawaiian shirt projects to the rest of the world, in Hawaii these shirts are considered formal and business attire suited to the tropical island climate.
A recent trendy spin on the Hawaiian shirt has been the inclusion of Asian comic or anime, as well as martial arts emblems, Asian calligraphy and samurai designs on Hawaiian style shirts. This new movement has greatly expanded the appeal of Hawaiian shirts beyond the classic style. Consequently, the bold new look for Hawaiian shirts have become very popular in urban areas. Wearing the Hawaiian shirt over a t-shirt or as an oversized shirt has also expanded the appeal.
Hawaiian shirts are not just about the look, however. This style has been designed with lightweight fabrics such as cotton, rayon and silk, to provide maximum comfort in hot and humid tropical regions. Short-sleeved, button-down Hawaiian shirts are meant to be loose fitting and untucked, further supporting the relaxed Hawaiian lifestyle.
When delving deeper into the origin of Hawaiian shirts, you find that they reflect more than just Hawaii. Hawaiian shirts represent a pan-ethnic fusion of the many cultures that make up Hawaii. For example, Filipinos, a large ethnic group in Hawaii, influenced the style of the Hawaiian shirt with their own untucked “barong tagalog†short-sleeve shirt. Japanese kimono-cloth shirts worn by plantation workers in Hawaii during the early 20th century were also early versions of today’s Hawaiian shirt. This combination of Asian and Western cultures is at the heart of the magic of Hawaii, as well as the unique and forever fashionable Hawaiian shirt.
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